Mobile app analytics and engagement platform MoEngage has completed its Series A funding round, led by Helion Venture Partners, in which it raised $4.25m. Other notable names joining the investment include founders of Snapdeal and TaxiForSure.
MoEngage’s platform helps retain and engage app users, and the company has raised $4.25m
MoEngage assists developers and companies in engaging and retaining app users, with a selection of targeted, personalized notifications, in-app recommendations, and other marketing efforts. It works with both Snapdeal and TaxiForSure, plus brands such as Sell It, OYO Rooms, and redBus.
Raviteja Dodda, MoEngage’s CEO, said:
“We have been working in stealth mode with the largest internet companies and built out the next generation mobile marketing automation platform for B2C companies. We have seen tremendous growth in the very first year of our journey, becoming the number one mobile marketing automation platform in India.”
The company will use the funding to expand globally, specifically targeting the U.S. and developing markets.