Leanplum is a mobile content management platform that lets user personalise and publish mobile content dynamically.
The Leanplum platform syncs, store, and deploy mobile assets in real-time, handling security, syncing, and offline support. The company also offers an A/B testing tool, allowing developers and marketers to optimise app user experience, mobile analytics, and marketing automation, supporting in-app messages, push notifications and more.
Leanplum was formed by former engineers working in Google’s video advertising operations and is based in San Francisco.
|Types:||Content management, Enterprise App Management|
|Groups:||App Analytics, Mobile Marketing, Push Notifications|
Acquisition costs for subscription-based apps are down almost 50% Posted on November 01, 2018 by Anne Freier ...gains over the last 12 months according to new data by Liftoff, the mobile user acquisition company and Leanplum, the mobile engagement platform.
Mobile Ad News Weekly - Snapchat isn't adding enough new users, Twitter to let publisher sell pre-roll video ads Posted on May 04, 2018 by Anne Freier Mobile engagement platform,Leanplum, has announced additional funding fromWaterwood Group, the Beijing-based private equity firm,....
Leanplum increases funding to boost APAC expansion Posted on April 30, 2018 by Anne Freier Mobile engagement platform, Leanplum, has announced additional funding from Waterwood Group, the Beijing-based private equity firm,....
63% of push notifications are sent at the wrong time Posted on January 26, 2018 by Andy Boxall ...push notifications are being sent and not opened, because they arrive at the wrong time, according to Leanplum’s research.
Week in Review – Black Friday has arrived, but will the predictions hold true? Posted on November 24, 2017 by Anne Freier With Black Friday approaching fast, mobile engagement platform,Leanplumhas partnered with retail app platform,Branding Brand, to take a closer look at the impact....
Mobile commerce: 65% of shoppers are planning to use mobile devices to shop this Black Friday Posted on November 23, 2017 by Anne Freier With Black Friday approaching fast, mobile engagement platform, Leanplum has partnered with retail app platform, Branding Brand, to take a closer look at the impact....
Week in Review – What happened in mobile advertising this week Posted on November 17, 2017 by Anne Freier Mobile engagement companyLeanplum announced a Series D funding round worth $47 million led by Norwest Venture Partners.
Leanplum announces $47 million funding round to boost mobile marketing cloud expansion Posted on November 13, 2017 by Anne Freier Mobile engagement company Leanplum announced a Series D funding round worth $47 million led by Norwest Venture Partners.
“Money has gone mobile, and a growing and global audience of users is reaching for their mobile finance apps to do… https://t.co/5k0dmHAMT8(about 16 hours ago)
Inform. Reward. Monetize. We outline the three objectives for sending in-app messages to help your strategy go beyo… https://t.co/SKLjJHd2cs(about 3 days ago)
We’re headed to #MAU19! This year, we’re hosting multiple events, including a fireside chat with @darwishism, OTT p… https://t.co/HskhxTzpQW(about 4 days ago)
Whether you’re sending one-off messages or running retention campaigns, you’re going to want to reach users across… https://t.co/1LFlgqsbdE(about 4 days ago)
The average push notification open rate for finance apps is 15.8% — compared to 7% across other categories. That’s… https://t.co/ZAFTiqfegm(about 4 days ago)
Application Performance Monitoring
Mobile ad fraud protection for brands, networks and agencies
mobile app and store analytics
Visual Insights & Session Replay for Mobile Apps & Games
Reviews and Update Monitor
Mobile measurement, attribution, and engagement
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