Artyom Dogtiev

Summary: Here’s all you need to know about how an iOS application benefits your business to help it grow at a global scale. Ask this question on an open platform and no one would goad to deny the fact that Apple is the world leader in the mobile revolution. The number of users Google’s Android has compared to iOS is a different story altogether. Because a lot of factors come in and play a role in deciding these numbers like the reach, budget, accessibility, platform compatibility including others. But when you look into the size of businesses at large that iOS apps attract and the value proposition and resource authority they collectively cater to, no platform would even compare with those numbers. Of course, if your

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Artyom Dogtiev

In App Business

April 20, 2017

You want a mobile application to be built for your business but you’re afraid of the cost it will have? You’ve heard that it takes several months for developers to make an app, haven’t you? Forget all of these claims, these are all just prejudices. Is there any other solution than outsourcing the development of my app? Of course, if you want to outsource the development of your app it can quickly get really expensive. Indeed, an app development agency will have to start from scratch to build your app, so it will obviously take time. And with the hourly rate most companies charge for this service, you can end up with a stiff bill. Indeed, creating an app from scratch takes a lot of

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Imagine that you’re at a supermarket. In front of you there’s a shelf with two identical products by different manufacturers. The price for both products is the same, but one of the manufacturers promises you a discount  for your next purchase at this store. Which product will you choose? According to various  polls, more than 50% of buyers in the US will prefer a brand or store with an interesting and convincing promo. Therefore, on one hand, sellers are competing when it comes to promotions and discounts, trying to make the buying process into a game. (These days it’s difficult to imagine a retailer that does not use gamification to increase sales.) On the other hand, buyers expect a bit more than just a regular

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This article was first published on FGL blog. The Community Spotlight returns this week to highlight a recent release from a mobile developer in the FGL community. We sat down with superstar mobile developers Vector Unit and asked them about their new game “MouseBot” MouseBot™: Escape from Catlab by Vector Unit – Official Trailer FGL: Welcome to the Spotlight! Tell us a little about yourself and your mobile game development experience Vector Unit:  My name is Ralf Knoesel, CTO and founder of Vector Unit Inc.  Our first mobile game was Riptide GP, which was designed to showcase the tablet/phone graphics capabilities of the time (2011).  We’ve since released the sequels Riptide GP2 (2013) and Riptide GP: Renegade (2016), which have been successful as premium titles on both iOS

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Do you know that Singapore has the highest mobile penetration standing at 90%? Mobile apps are in a great demand in Singapore due to a large number of smartphone users and it is no secret every company wants to ride this mobile popularity wave by launching their mobile apps. However, due to the difference in structure and functionality of mobile apps, it is hard for companies to determine the exact budget for a mobile app development.  According to Octal Info Solution, one of the leading mobile app development company in Singapore, the cost of the mobile app depends on the following factors: Type of a mobile app Design and Prototyping Complexity of a front-end development Complexity of back-end development A number of supported platforms (iOS, Android,

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Codrin Arsene is a digital marketer and senior product manager. His areas of expertise include digital marketing strategies, UX design, bottom-of-funnel conversion, and optimization. You can make his day by following him on Twitter @csarsene. What is Y Media Labs and how are you positioned in the market?  Y Media Labs is an award-winning creative technology firm headquartered in Redwood City, California. We partner with brands to create products that have a lasting impact. What types of clients do you work with?  We work with Fortune 500 brands and high-growth companies. Our products are used by over 300 million users. Some of our notable clients include American Express, Apple, eBay, EMC, First Data, L’Oreal, Staples and Western Union. We have also worked with  Facebook, PayPal,

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This article was first published on Live Typing blog. App-venture Time As a general rule, every business goes online according to the following scenario – the company opens up a website which is then adapted for mobile devices, and if an increase in traffic is observed, the company finds it worthwhile to secure its position among mobile device owners and releases an app. Comparing a mobile website and an app seems redundant, as an app is obviously superior with its broader range of features and a responsive interface that is much more comfortable to use on a phone or a tablet. Moreover, an app can be used offline. Regardless of what your business is primarily focused on – sales, services or education – you simply can’t afford

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Artyom Dogtiev

In App Analytics

April 13, 2017

This article appeared first on the FGL blog. FGL is pleased to announce that Enhance™ has been updated to support the following SDKs: AdColony -You can now use Enhance™ to monetize your mobile game with one of the leading mobile video ad networks made for developers by developers. Maximize monetization with premium eCPMs, high fill rates, and Fortune 500 advertisers by joining the highest quality in-app mobile video ad network: AdColony. Enhance™- users now have additional access to AdColony reward ads on iOS and Android Chartboost – Chartboost is the leading marketplace for you to maximize revenue and acquire new players.  With Enhance™, you now have access to Chartboost’s interstitial and rewarded ads with no SDK required. Zero Code™ options are available now for select Chartboost ads on iOS and Android

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Kirill Tyufanov is Senior Director of Product, Ampiri Mediation at Glispa Global Group. He brings over ten years of experience in marketing operations to the position. Before joining Glispa, he co-founded and was CEO of MoneyTap, the mobile ad mediation company acquired by Glispa Global Group and incorporated into Glispa’s own technology suite to create ad mediation platform Ampiri. Before founding MoneyTap, Kirill headed up Marketing Operations at i-Free Innovations, where he was responsible for mobile and online marketing as well as sales. The global app economy continues to grow, with analyst firm App Annie predicting it to double in size by 2020, to $101 billion dollars. Growth is accelerating, especially in the non-gaming sector. More and more people are making their money from apps, yet around

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There is a quite established cliche that mobile apps are meant only for large companies such as – Bank of America, Walmart and Coca Cola etc. Mobile apps are not only beneficial for large companies, but even small companies can make effective use of them. More and more small/medium sized companies are following the mobile trend and interacting with their customers through mobile apps. Many small businesses you interact with have their own dedicated mobile app — be it a beauty spa in your locality or coffee shop in your city. In case you are still not sure why anyone would want to build mobile app for their business, here are the top benefits of doing this. To boost the interest of customers When you

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