Amazon’s app controlled, queue-less shopping experience opens for business

Andy Boxall

In App Business

January 22, 2018

Amazon’s first grocery store location has opened in Seattle, and while it may be a regular retail shop on the outside, where you can purchase goods and take them away instantly; it’s all controlled by an app.

The Amazon Go app is required to enter the store, and an Amazon account is needed to pay for goods; however the app isn’t part of the shopping process. Amazon says you can put the phone away whole walking around the store.

A checkout and queue-less shopping experience is promised, where Amazon’s Just Walk Out technology — a mixture of computer vision, sensors, and deep learning — keep track of your purchases. You shop as normal, leave the store, and your Amazon account gets charged for what you purchased.

Amazon writes:

“We asked ourselves: what if we could create a shopping experience with no lines and no checkout? Could we push the boundaries of computer vision and machine learning to create a store where customers could simply take what they want and go? Our answer to those questions is Amazon Go and Just Walk Out Shopping.”

People are still employed at Amazon Go to work in the kitchen, prepare food, and assist customers on purchases and questions about the store. The Amazon Go app is available for both iOS and Android.