YouAppi shows that native mobile advertising performs significantly better than other formats

Anne Freier

In Mobile Advertising

December 8, 2016

Native mobile user acquisition adverts now perform better and convert better than other mobile advertising units. That’s according to a data crunch by mobile marketing platform, YouAppi, based on hundreds of mobile user acquisition campaigns this year.
YouAppi shows that native mobile ads perform better
Although there have been the initial hurdles across native, including matching native content to look and feel similar to app and mobile web, the format has proven its worth. Indeed, mobile app and web designs have become standardised and now work according to accepted design guidelines to enable running the same creative across various apps and websites.
This improved performance has also made app and mobile web publishers more open to accepting them, particularly because they provide greater revenue per ad unit. Lastly, the growth of content marketing has given app marketers additional content ready to be used for a native ad format.

Julie Ben-Nun, Vice President Media Management at YouAppi, explains:
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“Over the last three years, we’ve seen a tremendous increase in the acceptance of native ads on the part of publishers, while our app marketing clients can now run the same or moderately customized creative ad units across tens of apps and mobile websites.”

The YouAppi research also found that native user acquisition ads resulted in a 30-40% higher CTR compared to other mobile user acquisition campaigns run across YouAppi’s platform. Conversion rates were also doubled.
Leo Giel, CRO, YouAppi, adds:
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“Native ads are providing a win-win opportunity for all players in the mobile eco-system. Mobile apps and publishers are generating more revenue thanks to higher engagement rates and cost per action, while app marketers are also benefitting from better conversion rates.”