Mobile analytics and A/B app testing company Taplytics has raised $2.4m in funding, following its graduation from the Y Combinator startup incubator last year. According to a report published by TechCrunch, the funding round was completed last summer, but the company has only just announced the news.
The list of investors is impressive, and included Zynga’s CEO Mark Pincus, LinkedIn VP Jonathan Lister, members of Purpose Investments and Pivotal Labs, plus the founder of Twitch, Reddit, along with Y Combinator itself.
Since its launch, Taplytics has added several new features to turn itself into what CEO Aaron Glazer describes as a, “full-blown mobile optimisation solution.” He told TechCrunch his intention is to, “drive higher mobile engagement and higher monetization through the entire user lifecycle.”
Taplytics provides a comprehensive push notification platform for engaging with app users
One of the newest features is Smart Push Notifications, which integrates with interface tests, and can be used to send off targeted push notifications based on user actions, ensuring they’re delivered at relevant times. Glazer said building the Smart Push Notifications system is one of his priorities.
Taplytics provides a 30 day free trial of its services, which you can sign up for here, and then a staggered pricing structure based on monthly active users.