OpenX

We are the world’s leading independent supply-side platform for audience, data, and identity targeting.

With some of the best minds in AdTech under our global roof, we bring industry-leading technology, a tradition of great service to our clients, and huge scale — across every format, from mobile to CTV.

This allows us to build products that lead to greater reach for buyers and higher revenue for publishers — while solving some of the most intricate problems in digital marketing at large. That’s the power of OpenX.

OpenX Features

Advertising Technology
Yield Optimization
Ad Serving
Ad Exchange
Ad Tech
100% Cloud-Based

Office Locations

HEADQUARTERS

177 E.

Colorado Blvd. #3039

Pasadena, CA 91105

USA

OpenX Data

Founded:	2007
Employees:	201-500

Sources: Company Data, Press Reports, Linkedin, Twitter, Owler, SimilarWeb

OpenX Info

Types:	CTV Advertising
Ad Formats:	-
Models:	-
Trading Models:	-

Articles from the OpenX blog:

Privacy & Addressability: Global Strategies from Cannes Lions 2025 At Cannes Lions 2025, OpenX facilitated a forward-looking discussion on global privacy trends and their impact on digital advertising addressability. Moderated by Seb Joseph, Executive Editor at Digiday,...
Unlocking Campaign Performance in News: Cannes Lions 2025 At Cannes Lions 2025, OpenX brought together industry experts for a critical conversation about the persistent undervaluing of news media in advertising. Moderated by Anothony Katsur, CEO of IAB Tech...
Biddable CTV Takes Center Stage: Highlights from Cannes Lions 2025 At Cannes Lions 2025, OpenX hosted a panel featuring industry leaders exploring the shifting dynamics of CTV advertising. Moderated by Tameka Kee, SVP of Programming and Operations at CIMM, the discussion...
Consumers Know When to Opt Out: Uncovering the Real Impact of Data Privacy While low opt-out rates are often interpreted as a sign of confusion or apathy in consumers, new insights suggest otherwise. In fact, at least one-third of consumers understand opt-outs well enough to...
How OpenX Is Shaping the Future of Curation with Approachable AI Models AI is fundamentally reshaping the future of programmatic advertising. While many technology providers face the challenge of integrating robust AI capabilities — often requiring new partnerships or complete...

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