No list could really be complete without Google Analytics for Mobile. The internet giant offers in-app analytics not just for its own Android platform but for iOS too, as well as a solution for other platforms.
Google Analytics for Mobile enables the following:
- Understand the number of users in an app, their characteristics, and where they come from
- Measure what actions users are taking
- Measure in-app payments and revenue
- Customize reports
- Visualize user navigation paths
- Slice and dice data to understand different user groups’ behavior
- Leverage Google Analytics data in other Google products
Google Analytics for Mobile Info
mobile app and store analytics
Mobile Marketing Solutions
Understand your customers to serve them better
data mining and analysis
Powerful, granular app analytics
app analytics and marketing strategy
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