Mobile marketing platform Leanplum has introduced Campaign Composer, a visual platform for marketers to manage personalized mobile campaigns. Described as an industry first, it operates in and out of apps, monitoring campaigns from beginning to end.
Momchil Kyurkchiev, Leanplum’s CEO said:
“The mobile phone is a uniquely engaging device, enabling rich context and personalization for today’s marketing teams to leverage. The new Campaign Composer helps marketers move away from the batch and blast approach, and instead respond to their users’ behaviors in real-time. Leanplum is building the next generation marketing cloud, deepening customer relationships and driving growth through the most personal device we know.”
Campaign Composer monitors user behavior and provides marketers with tools including push notifications, in-app messages, email, and in-app experiences. Instant responses can be managed and deployed depending on user actions, and data helps marketers tailor campaigns to user groups. Additionally, previews of all campaign actions are available.
Leanplum is offering personalized demonstrations of Campaign Composer, which can be signed up for here.