It’s an app bonanza: 2018 app spend up by 22%, downloads increase by 10%

Andy Boxall

In App Business

April 16, 2018

More apps have been downloaded than ever before in 2018, and more money has been spent on them. This is according to data collected by App Annie, which shows consumers have spent 22% more on apps this year over last, and 10% more apps have been downloaded.

Consumer spend on apps at the beginning of 2017 reached $15b, and rocketed up to $18.4b by the time 2018 started out, representing a 22% increase. Downloads also performed well, and started 2018 with 27.5 billion downloads, up 10% on 2017, and the highest on record.

App Annie writes:

“Both of these figures are staggering, especially since the downloads figure only reflects initial installs and does not include re-installs or app updates. Furthermore, consumer spend only includes the money generated by iOS and Google Play in the form of paid apps, in-app purchases or in-app subscriptions. In reality, however, the revenue earned in the app economy is much larger and includes revenue flowing through third-party Android stores, m-commerce (e.g. ride-sharing, shopping) and in-app advertising.”

Breaking downloads down by app store shows 19.2 billion were downloaded from Google Play, and 8.2 billion from the iOS App Store. However, while this is a 135% difference, iOS closed the gap by 10% this year compared to Q1 in 2017.