Google’s Amp Stories is the latest to rip-off Snapchat’s story format

Andy Boxall

In App Business

February 14, 2018

Google has launched Amp Stories, an evolution of its original Amp project that takes the familiar Stories format from apps including Snapchat and Instagram, and makes it suitable for the web.

Google explains:

“Amp Stories immerse readers in tappable, full-screen content. Building on the possibilities of the AMP project, this format enables the creation of visual content that is fast, open, and user-first.”

There are no specific tools available to developers for building Amp Stories yet, but has launched the format with a selection of big-name partners including CNN, Hearst, Wired, and Vox Media.

Presented in portrait orientation, the Stories are ideal for fast mobile consumption, with flashy visuals and just the right amount of text for detail. Amp Stories is a spin-off of Google’s Amp program to speed up often text-heavy web pages for mobile devices.