Amazon opens up Alexa notifications to more developers

Amazon has opened up its Alexa notification developer preview. Previously only invitation-only, it’s now allowing interested developers to apply for access. The feature lets apps and services send audio and visual alerts to tell Alexa users there’s something new to discover or learn.

To access notifications, the voice command, “Alexa what did I miss,” is used, and is preceded by a visual prompt from the LED lights, or a chime. Alexa will read new notifications out when asked this way.

Notifications are an option for Alexa users, and will be silenced when the system is in Do Not Disturb mode. Amazon says notifications should be personalized, or based on transactions, and must not include advertising or promotions. Existing notifications are used by Dominos to track order progress, for example.

Developers can apply for access to the program here.