Mobile marketing company Fiksu has analyzed app store data to estimate how much it will cost a developer in advertising to push an app into the top 25 charts. If a developer targets the top 25 in the U.S., then at least $200,000 must be spent on advertising.
This is way beyond any other country, with Germany in second place according to Fiksu, but with a — comparatively — minimal outlay of $65,000 needed to enter the top 25. The UK comes third with $45,000. Brazil comes next at $35,000, and France at $30,000.
Fiksu has presented data on how much it costs to propel an app into the top 25 charts around the world
Canada, Thailand, and South Korea all look like bargains next to the big hitters, costing around $15,000, $10,000, and $7,000 respectively.
“Visibility in the iOS App Store is a great way to get more organic downloads — but climbing the ranks can be hard. Paid app promotion to generate downloads can help propel you to the top of the charts – but cracking the top 25 overall free apps in the U.S. is an expensive proposition. We’ve calculated what it takes to get to the most visible ranks in App Stores around the globe and complied the results to give you some alternatives to the pricey U.S. market. While the U.S. App Store remains the most lucrative, marketers with the option of promoting in other countries should at least consider app marketing that takes advantage of much lower costs to get top 25 visibility or better.”
Fiksu recently published its monthly app store index for October 2015, which examines downloads, CPLUs, and CPIs. It can be viewed here.