Snapchat Revenue and Usage Statistics (2021)

Snapchat is an image and video messaging app, developed by Stanford University students Evan Spiegel, Bobby Murphy, and Reggie Brown in 2011. Its unique selling point was that photos and videos sent to friends would only be viewable for a set duration of 1 to 10 seconds, although Snapchat has removed these limitations. A number of additional features have also been added, the first of which was Stories. This allowed users to post photos and videos to a feed for 24 hours. The feature was notoriously cloned by Facebook’s Instagram. Memories, launched in 2016, was another step towards saving images for longer. When an image is saved or uploaded to Stories, the user is reminded of the event a year later. Part of the reason … Continue reading Snapchat Revenue and Usage Statistics (2021)