YouTube makes call-to-action on TrueView ads more flexible

Anne Freier | December 19, 2018

Mobile Advertising

YouTube has announced a revamp to its TrueView in-stream ads in order to boost click-throughs by consumers to brand websites. From 2019, they will no longer carry call-to-action overlays, but instead include a new ad extension.

The addition means that calls-to-action such as “Book Now” or “Sign Up” now can look neater and can be used across existing or new ads.

As such, the new overlays are a great option for marketers and brands looking to generate brand awareness and reach.

Previously, overlays were created directly as part of an ad.

YouTube also plans to launch the extension to bumper ads and TrueView discover ads over time.

Although the new call-to-action option isn’t a ground-breaking change, it still offers added flexibility by allowing clients to swap out a call-to-action. If an advertiser is already seeing success from using calls-to-action, the latest addition to TrueView will make it even easier to take full control over it.

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