YouAppi partners with Craftsman+ for creative app retargeting campaigns

Anne Freier

In Mobile Advertising. December 20, 2019

Creative ads perform better because they promote engagement. And improved engagement is even more critical when it comes to app retargeting campaigns.

Now, YouAppi, the performance-based mobile app marketing and retargeting platform, has partnered with creative tech platform Craftsman+ to power creative app ads.

Initial tests show that these ads performed better and generated higher engagements and more sales.

“Marketing is an inherently creative industry,” said Leo Giel, CRO, YouAppi. “Therefore, we ran a global search for the best creative partner with extensive experience in app retention marketing to provide our clients with the best possible creative alongside our ReAppi app retargeting technology solution. This search led us to Alex (Merutka) and Craftsman+, and early results have exceeded our expectations.”

Craftsman+ produces playable and interactive video assets for mobile marketers and brands.

The company utilises an Interactive Content Engine that YouAppi partners can now tap to to help them design templates for different ad sizes.

Clients of Craftsman+ already include notable brands such as Nike, Clorox and Truebill.

“We’re excited to partner with YouAppi and leverage the power of their purpose-built ReAppi mobile app retargeting technology alongside Craftsman+ creative, and provide marketers with effective creative that delivers retargeting results,” said Alex Merutka, CEO and founder, Craftsman+.

“The combination of our ReAppi technology and Craftsman+ powered creative is a win-win for our clients who are benefitting from better-performing ads that are smarter and more efficient,” added Leo Giel from YouAppi.

ReAppi’s programmatic app retargeting solutions allows marketers and app developers to schedule app retention campaigns including gameplay.