YouAppi, the app marketing company, has just announced the launch of a new Video Mobile User Acquisition solution, following several months of testing.
YouAppi rolls out Video Mobile User Acquisition
According to a study from Opera Mediaworks earlier this year, mobile video ads generated significant lift of up to 90%. Recognising mobile video ad effectiveness, YouAppi has now added video ads to its OneRun mobile user acquisition platform. With cost-effective user acquisition campaigns of particular interest to marketers within Games, Lifestyle and Entertainment, clients now benefit from YouAppi’s actionable cohort analysis with automated sub/category insights for apps and activities that a user engages with.
According to Business Insider‘s US Digital Media Ad Spend Report, digital video ad revenue is set to increase by a CAGR of 21.9% to reach $13.3bn by the end of 2020. Mobile video revenue is set to grow by 50% in 2020, doubling from a 25% share in 2015.
The addition of video user acquisition means that YouAppi’s OneRun platform combines the power of machine learning with predictive algorithms, analysing 250TB of data daily, running 12,000 campaigns for 300 advertisers.
Moshe Vaknin, CEO and founder, YouAppi, says:
“With video a strong performing acquisition platform for key user cohorts, YouAppi is expanding our OneRun platform to include video user acquisition campaigns. By utilizing YouAppi’s Actionable Cohort Analysis technology, we’re able to use our algorithms to uncover the most relevant categories and sub-categories to target with video-based user acquisition campaigns to deliver users with the greatest Lifetime Customer Value.”