WhatsApp and co: US adults are spending more time using messenger apps

Anne Freier | June 16, 2020

App Business

US adults are expected to spend an average 24 minutes daily using messaging apps such as WhatsApp and Facebook Messenger, a rise of four minutes over 2019.

That’s according to newly published estimates by research firm eMarketer.

The rise in messenger usage is undoubtedly driven by quarantines and pandemic lockdowns as more users are finding digital means to communicate with loved ones.

While a larger number of US users said they were using digital messengers, eMarketer added that even before the pandemic it had noticed a shift toward increased usage of messengers.

WhatsApp and co. have revolutionised the way we share photos and videos or hold conferences with global stakeholders and clients.

It expects that Facebook’s newly launched Messenger Rooms video chat could increase usage of Messenger over time.

Meanwhile, WhatsApp recently revealed a series of updates including Contacts shortcuts, a redesigned menu, a function that lets users search for images on the web, redesigned storage usage and even an option to share a chat.

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