Week in Review – What happened in mobile advertising this week

It’s been another week dominated by Q2 profit announcements, but there’s also been some great news for app publishers.
Let’s start with Chinese Internet search engine maker Baidu, which reported a jump in net profits by 83.5% to 4.41 billion yuan. The rise has been attributed to the company’s shift in focus on mobile apps and AI.
Pandora Media meanwhile posted a 5% increase in quarter revenue to $278.2 million, beating expectations. Subscriptions brought in $68.9 million.
Apple also announced positive Q2 revenue results with a jump of 7% to to $45.4 billion year-on-year after healthy growth of its Apple Pay, Store and Music business.

Great news for mobile app publishers, as audiences who engage with rewarded adverts were found to be 4.5x more likely to make an in-app purchase. That’s according to new research from Tapjoy.
Similarly, AdColony revealed that ads now account for 55% of publisher revenue. Particularly, non-gaming app makers are reliant on advertising revenue. 80% of top publishers are using both video and display ads to monetize their apps. Subscriptions tend to be used less often (23%).
The Netherlands are front runners when it comes to mobile app response times according to the latest findings from PacketZoom. The UK, France and Taiwan followed. However, the US only ranked 13th – so there’s room for improvement here.

Twitter is now testing a subscription promotional plan that lets smaller brands and individuals boost their tweets automatically at $99 per month. The move has potential, but could end up spamming users.
Meanwhile, Facebook is trying to boost engagement of its Stories feature by making it public. However, so far users haven’t been particularly excited. The company hopes it can entice brands or celebrities to share their Stories.
Snap Inc has put its differences aside and joined the Global Internet Forum to Counter Terrorism, launched by Facebook, Google, YouTube, Twitter and Microsoft to fight online terrorism.
Google is going ahead with its ad blocker it seems. The company’s Chrome Canary and Dev versions on Android now include an “Ads” setting to test the blocker. Notably, Google will only block what it deems intrusive ads.
This week, OLAmobile acquired IconPeak and its subsidiary BidderPlace for $10 million. As part of the move, MAKERS, the Berlin-based current investor in IconPeak and BidderPlace will sell its shares with a multiple of 50.

And before you switch off for the weekend, make sure you check out our latest research on the leading mobile app marketing agencies worldwide. We’ve decided to get together the facts and created a guide that covers the best mobile marketing companies  2017 to consider.

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