Week in Review – Pinterest, YouTube, Snapchat and Instagram expand consumer and advertiser options

Anne Freier

In Mobile Advertising. March 23, 2018

The big players

WhatsApp will not be sharing any user data with parent company Facebook. The messaging app had recently been investigated by the Information Commissioner’s Office (ICO) UK in relation to data protection.
Pinterest, the social blogging site, has just announced an expansion of its Shopping Ads programme. The company said it was to add hundreds of new advertisers to its partner list and test a new lifestyle advertising format.
YouTube plans to add a new feature for live-streaming that could make it easier for creators to share their live broadcasts using their mobile devices or desktops.
Instagram on Thursday announced that it will prioritise more recent posts as part of a reshuffle of its feed algorithm. The company confirmed that it was considering “changes to ensure that newer posts are more likely to appear first in feed.
Snapchat has expanded its suite of location targeting features for advertisers by adding a new location Ads Manager toolbar. The company says that the addition should offer more specific targeting information when trying to reach a specific type of user through Snap Ads.


Voice assistance may not be as successful in driving purchases as companies would hope it to be, according to a newly released study by software company Episerver. Indeed, the study found that a majority of consumers do not own devices such as smartwatches and only very few use voice assistance to make purchases.
Mobile app gamers acquired through non-paid social channels have a lifetime retention that’s 43% higher than that of regular gamers, according to new research by GetSocial, the social and viral layer for apps and games, in collaboration with SEGA HARDlight.
Snapchat could be generating around £105 million ($135 million) in UK revenues in 2018, according to a new estimate by research firm eMarketer. The figure would present almost double the revenue compared to 2017.
Searchmetrics has just analysed over half a million search queries to find out what the most frequent universal search integrations were. The report finds that 4% of mobile searches now include a direct answer box on Google. At least 16% of searches on mobile also trigger a video integration.
Advertisers should aim to optimise their adverts for mobile as non-adjusted mobile ads may be perceived negatively by consumers. That’s the verdict from a new study by the Internet Advertising Bureau UK (IAB UK).
42% of British people would allow brands to put a logo with the words “sponsored by” on the bottom of their social media profile photo, according to new research from OnBuy.comconducted by YouGov.

Product launches

Ad company, Integral Ad Science (IAS), launched a mobile in-app solution that can help protect brands across programmatic platforms such as The Trade Desk, DoubleClick Bid Manager, OathViant’s AdelphicAppNexus, and MediaMath.
Vungle, the performance marketing platform for in-app video ads, just announced the global roll-out of its Self-Serve platform for advertisers. Mobile advertisers are now able to schedule the automated creation of ads.


Instagram ads have become a high priority for marketers. As you look forward in your advertising strategy this year, here are the best practices for strong ad creatives to engage your audiences on Instagram, and ways you can keep your ads achieving a positive return on advertising spend (ROAS) all year long. By Brian Bowman, CEO of Consumer Acquisition