Vimeo launches video creation platform for marketers

Vimeo Create has finally come out of beta. The video marketing suite for small to medium business marketers provides video creation tools, smart editing features and access to stock content.

With Vimeo Create marketers who aren’t experienced in editing videos can create stories, ads and videos to engage customers to share them across social media and other channels.

“You can opt to use your personal footage, or simply tap into our integrated stock library with millions of high-quality curated clips and stills. Then, pick your music from our built-in unlimited library, and you’re good to go,” Vimeo wrote in a blog post.

The platform is based on artificial intelligence technology which does the editing for the client.

Marketers can then adapt fonts, colours and logos to suit the brand look.

According to a survey of small businesses, just 22% felt they had the right tools to create videos and video ads. And 96% admitted that they would create more videos if barriers such as costs and complexity were removed.

“With Vimeo Create you can also access the rest of our premium features — we’re all about building solutions for all types of high-quality video projects. You can manage your videos, get feedback from collaborators, understand your audience better with our video analytics, and so much more.”

Vimeo will be offering a Pro subscription.

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