Verve, the programmatic video and display mobile ad company, this week announced that it had partner with Yext, the Digital Knowledge Management platform. Verve plans to integrate with Yext’s App Directory to enable brands and advertisers to more easily locate data from Yext to use with Verve’s Velocity platform for mobile ad campaigns.
“Location is paramount to designing and delivering memorable, effective ad experiences — it is a proxy for predicting human behavior and, specifically, purchase intent. We call the transformation of location and mobile device data into consumer insights Movement Science,” explained Mark Fruehan, EVP of Velocity Marketplace at Verve.
“This integration enables Yext customers to port the most accurate location information possible — their own POI database — into the Verve platform and create contextually relevant, highly engaging mobile marketing that delivers value for brands and consumers alike.”
Verve’s Velocity mobile marketing platform reaches around 90% of US households and combines the tools to go from campaign planning to execution and measurement.
When a brand now downloads and installs the Verve app from the Yext App Directory, they can immediately begin to integrate place data from Yext into Verve Velocity for custom geo-behavioural targeting, real-time location targeting, dynamic displays ads and store visit measurements.
“Verve is a leader in mobile marketing and advertising and integrating with them via the Yext App Directory is a natural fit,” added Marc Ferrentino, Chief Strategy Officer at Yext. “As AI transforms every aspect of consumer technology, people expect more from their experiences with brands. Our integration with Verve makes it easy for our customers to tailor ad campaigns with accurate entity data from Yext.”