Data company Acxiom, has partnered with location mobile marketer Verve, to boost mobile ads and offline data accuracy. By expanding precision, insight and a location-based approach, marketers can reach their intended audiences more easily across mobile devices.
Anne Doherty, Senior VP of sales, Acxiom’s Audience Solutions, says:
“We are pleased to deepen our relationship with Verve, an organization that shares our approach to maintaining the highest levels of data precision and accuracy. This partnership underscores our commitment to provide our clients with an ever-expanding network of partners through which they can activate first- and third-party data and extrapolate powerful insights. By leveraging two best-in-class partners, Acxiom and Verve clients will be able to build more robust mobile strategies that delight consumers and drive business outcomes.”
In addition, the partnership empowers clients of Acxiom and Verve to create mobile experiences that are relevant and encouraging for better consumer engagement.
As part of the move, Verve is being added to the Acxiom publisher partner ecosystem. Clients can then integrate the Verve location and app publishing network into their campaigns. In return, Verve customers can make location-mobile media purchases across the platform using the Acxiom data which has been optimized for AbiliTecidentity resolution technology, combining online and offline data.
Tom Kenney, President and CEO at Verve, adds:
“We are thrilled to work with Acxiom on a deeper level and access their world-class data to help our clients execute mobile campaigns based on location intelligence and imaginative creative experiences. This partnership will elevate advertisers’ location-powered mobile strategies, amplifying their ability to drive sales by reaching mobile consumers in innovative new ways.”