Verizon Media partners with Apple on native ad agreement

Anne Freier

In Mobile Advertising. October 31, 2019

A multi-year agreement between Verizon Media and Apple will allow advertisers to run native ads within Apple News and the iPhone maker’s stock app in Australia, Canada and the UK across Apple devices.

The deal is not available in the US right now and it’s unclear whether it will be in the future.

The programmatic deal gives advertisers the chance to buy ad units through the Verizon Media Ad Platform.

“Apple News shares our commitment to offering curated, editorial-driven content to large audiences,” said Guru Gowrappan, CEO at Verizon Media.

Ad revenues at Verizon Media have remained fairly steady over the past year.

Revenues rose from $4.62 billion in 2017 to $4.63 billion in 2018 and estimated global revenues are expected to drop to $4.59 billion in 2019.

According to the company’s own research, 27% of people who see native adverts are more likely to convert. It’s because of this that native formats are driving 11x the engagement compared to banner ads on Verizon.

Native placements through Verizon Media include in-feed, in-stream or between articles. Rich media ad formats are also available.