US consumers spent around $4.6 billion on subscriptions through the top 100 non-game mobile apps in 2019, according to new data from Sensor Tower. That’s a 21% increase from 2018 ($3.8 billion).
Revenue generated by these apps accounted for 19% of the $24 billion in user spend from both the Apple App Store and Google Play Store.
Out of the top 100 apps, 96 offered subscriptions, which proves that the model appears to be working for both app developers and end consumers.
Tinder scored the top rank in the chart. The popular dating app took a share of 10% of total spending. Tinder Gold ($14.99) and Plus ($9.99) subscriptions were its most popular.
The Apple App Store took the majority of user spending at $3.6 billion – a rise of 16% from 2018.
YouTube ranked highest for subscriptions user spending on the App Store, whilst Pandora ranked top for Google Play revenue.
Top 10 apps in terms of subscription revenues included HBO Now, Bumble, Hulu, LinkedIn, YouTube Music, ESPN and newcomer Google One.