Upfluence, the SaaS influencer marketing platform, has just raised $3.6 million in a Series A investment round, led by ISAI, the tech entrepreneur fund and investment group French Partners. Upfluence plans to use the funds to fuel a global expansion and expand its software.
“From pure branding to driving sales, Upfluence’s all-in-one SaaS allows its clients to reach their marketing goals with ease… Upfluence has already turned Influencer Marketing into a highly profitable channel for its clients,” said Thierry Vandewalle, venture partner at ISAI who joins Upfluence’s board of directors.
The company was launched in 2013 and provides access to over 1.2 million influencers in 150 countries across a wide variety of social media platforms. Upfluence also offers a search engine, mailing platform and real-time campaign tracking tools. Its tech stack features AI-based influencer recommendations for marketing clients, fake follower analysis, language recognition for global campaigns and specialist search criteria for micro-influencers.
“We’re very excited to be working with ISAI and Thierry Vandewalle moving forward, their impressive portfolio and strategic experience make them the ideal partners for Upfluence as we continue to scale our business globally,” added Vivien Garnes, CEO of Upfluence.
Since rolling out its SaaS in October 2016, Upfluence has seen a stable monthly revenue growth and expanded its team to 60 members.