Uber is launching mobile ads within its Uber Eats app in an effort to boost revenue.
TechCrunch noted that an Uber job listing is looking for an Uber Eats Ads Lead “to lead the team and efforts responsible for creating a new ads business that enables eaters to discover new foods and restaurants to grow their customer base.”
The move has been confirmed by a spokesperson for the ride-hailing app.
Uber Eats currently takes a revenue cut from orders, but the payout to restaurants is substantial.
By adding ads to the platform, the business is likely to attract considerable interest from food advertisers who are looking to reach consumers at a time when they are likely to place a booking.
Research by Retail Leader previously found that monthly active consumers on Uber Eats rose 140% in Q2 2019 with 40% of them being new customers. Similarly, eMarketer highlighted that 38 million Americans are now using food delivery apps, a 21% rise over 2018.
As Uber faces growing competition from other food delivery apps such as DoorDash and ride-hailing rivals like Lyft, a successful advertising platform could become an important source of revenue.