Twitter swoops for quote-sharing app Highly

Ben Heathcote

In App Deals. April 19, 2019

Social media giant Twitter has taken over quote-sharing app Highly. The undisclosed deal was confirmed by chief executive Andrew Courter in a Medium post, who said the Highly team would be joining Twitter to “help serve the public conversation”.

Founded by Andrew Courter and Eric Wuebben in 2014, Highly provides users with a better way to share online content by allowing them to share the ‘highlights’ rather than entire stories.

“We are excited to welcome the Highly team to Twitter,” a company spokesperson said in a statement. “Their expertise will accelerate our product and design thinking around making Twitter more conversational.”

Twitter has ‘acqu-hired’ Highly which means it is taking over the company for the skills and expertise of its staff, rather than for its products or services.

According to TechCrunch, Highly will shut down its iOS and Slack app on 26th April but stressed that “no highlights will be harmed”.