Twitter removes third-party data sources for advertisers

Anne Freier

In Mobile Advertising. August 13, 2019

Twitter plans to remove third-party data sources from its advertising platform in early 2020 as the company seeks to simplify the way advertisers utilise audience data.

Focusing on its Twitter Ads API, advertisers will still be able to purchase their own data next year. The microblogging site will then need to approve of the sources.

However, Twitter told The Wall Street Journal that most advertisers were already using their own data.

“We want to make sure we’re creating and developing the best possible experience for every advertiser, agency and marketer utilizing the system,” said Sarah Personette, VP of Global Client Solutions at Twitter.

Although the Twitter denied that the measure had anything to do with GDPR regulations it comes at a time when social networks are plagued by data issues.

The company recently apologised for using people’s personal information for ad purposes without consent.

“We fixed these issues on August 5, 2019. We know you will want to know if you were personally affected, and how many people in total were involved. We are still conducting our investigation to determine who may have been impacted and If we discover more information that is useful we will share it,” Twitter wrote in a blog post.