Twitch to reach 40 million US viewers in 2021

Anne Freier | February 24, 2020

App Business

Twitch, the video live-steaming app by Amazon, is estimated to surpass 40 million in viewers in 2021, according to eMarketer research.

The app features video games, live broadcasts and other live streams. And given the latest estimates, it’s turning into a formidable competitor to YouTube, Facebook and Co.

In 2020, around 37.5 million US mobile phone users are predicted to view content on Twitch – representing 15.5% of US digital video viewers.

At the same time, the app will grow 14.3% from 2019.

“Twitch is by far the largest platform for streaming video game content, well ahead of YouTube, Mixer and Facebook Gaming,” said eMarketer forecasting analyst Peter Vahle. “As the pioneer in this space, Twitch has built a loyal and engaged audience by allowing viewers to directly interact with their favorite streamers.”

But Vahle cautions that the app will need to up its game to keep up with growth.

“One way Twitch can continue to grow its platform is through nongaming content, which began driving significant traffic in 2019,” he said. “Its platform is designed for live streaming video and streamer/viewer interaction; these features are certainly intriguing to content creators outside of gaming.”

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