Mobile marketing company TUNE announced its TUNE Certified Partner Program in August 2015 and added the first wave of certified partners. Designed to make it easier for advertisers to find partners who support industry mobile marketing best practices, TUNE noted a 30% improvement of best practice adoption within three month of the launch of its programme.
The company says it has received over 75 applications from ad partners wanting to become Certified Partners.
A second wave of partners was recently announced, certified and ready to help marketers acquire, retain and engage app users. They include:
- Adperio (now part of Perform[cb])
- Opera Mediaworks
- Pocket Media
Ross Barasch, Senior Director of global strategic partnerships, Fyber, says:
“As the mobile ad ecosystem continues to expand, it’s important for marketers and publishers to find innovative partners they can rely on. TUNE’s certified partner program is a great step toward providing the transparency and standardization around best practices that the industry needs, and Fyber is glad to be part of it.”
Marketers can identify and select certified partners from within TUNE Marketing Console’s Partners Integrations page. Certified partners will carry a ‘CP’ badge next to the advertising partner’s name. Alternatively, Certified Partners can be filtered.
Marketers identify Certified Partners through the CP badge on TUNE’s Marketing Console
Greg Dale, Senior Product Marketing Manager, Chartboost, adds
“The TUNE Certified Partner Program enables Chartboost to promote the mobile marketing best practices and ensure there’s a seamless experience for our common partners. We’re thrilled to be a part of this program and are looking forward to working more deeply with TUNE.”
TUNE Certified Partners benefit from the programme through unique co-branded marketing efforts, TUNE product insights as well as training and additional support.