Native ad platform TripleLift has officially become the first native ad company to be listed under the IAB UK’s Transparency FAQs initiative.
“Our inclusion in this initiative follows our belief that transparency in the programmatic ecosystem is essential and a key component for our buyers and sellers. We want brands to be able to deliver their messages in fraud-free, transparent environments and participating in this program makes complete sense,” said John Stoneman, TripleLift General Manager, International.
TripleLift already has the IAB UK Gold Standard seal, which the company received in August 2018. The seal aims to reduce ad fraud, improve digital advertising and boost brand safety.
“IAB UK’s new Transparency FAQs are an important step towards creating more transparency within the digital advertising industry,” said Tim Elkington, Chief Digital Officer, IAB UK. “The FAQs give companies the opportunity to provide extra information about their business models and practices so that advertisers can better understand the role they play in the value chain. We’re really delighted that TripleLift has answered the FAQs and demonstrated their commitment to increasing transparency.”
The Transparency FAQs provide answers to 20 common questions which brands and agencies face surrounding ad campaigns. It covers pricing, placement and data usage.