Tribe, the influencer marketing platform that finds suitable micro-influencer matches for brands, just announced that it raised £5.7 million in a Series A funding round led by Gresham House Ventures.
The company plans to use the funds to expand its global reach and launch locations in New York City.
“We’ve seen a number of businesses in our portfolio benefit from the value of influencers and user-generated content,” said Steve Cordiner, Director at Gresham House Ventures. “When we assessed the influencer market, Tribe’s marketplace model truly stood out as both unique and scalable. They’ve also proven how portable it is through their successful expansion into the UK market which will continue to grow alongside the enormous opportunity of taking their model to the U.S.”
Tribe currently employs 70 people across offices in London, Sydney, Melbourne and Manilla.
The company was founded by Jules Lund back in 2015 and launched in the UK in 2017. It produces around £150,000 worth of branded content daily and creates 20,000 content pieces per month.
“With Tribe, we’ve created a tech model that finally drives authenticity within the industry,” added Anthony Svirskis, CEO of Tribe. “We believe that if influencers don’t already own a product, or are not willing to purchase it, they have no right recommending their tribe of followers should. That authenticity coupled with the content upfront model delivers campaigns faster than all others in the industry, and it has really resonated with the thousands of brands and agencies we work with.”
Tribe was created to make it easier to connect brands with influencers and ensure a smoother payment process for influencers.