Game changing mobile ad fraud prevention solution, TrafficGuard, today announced that it has been selected as the Mobile Marketing Innovation Award winner by MarTech Breakthrough.
TrafficGuard is comprehensive fraud protection for brands, agencies and ad networks. Three formidable layers of protection block both general invalid traffic (GIVT) and sophisticated invalid traffic (SIVT) to ensure that mobile app advertising results in real app users.
MarTech Breakthrough is an independent organization that recognizes top companies, technologies and products in the global marketing technology industry.
Managing Director of MarTech Breakthrough, James Johnson said, “Building trust in advertising and marketing is one of the biggest challenges of our industry, and certainly advertising fraud must be addressed as budgets continue to increase in the area of mobile marketing. TrafficGuard is tackling this issue head-on, ensuring that mobile ad fraud is mitigated and reported before it hits advertising budgets. With advanced fraud detection and machine-learning technology applied to three levels of mobile advertising measurement, TrafficGuard is well deserving of our 2018 MarTech Breakthrough Award for mobile marketing innovation.”
Learn more about TrafficGuard and see the full announcement here.
About MarTech Breakthrough
Part of the Tech Breakthrough Awards organization, the MarTech Breakthrough Awards program is devoted to honoring excellence in marketing, ad and sales technology companies, products and people. The MarTech Breakthrough Awards provide a platform for public recognition around the achievements of breakthrough marketing technology companies and products in categories including marketing automation, AdTech, SalesTech, marketing analytics, CRM, content and social marketing, website, SEM, mobile marketing and more.