If you’re not taking full advantage of organic app installs, you’re missing out on your most valuable customers. Around 70-80% of your app’s installs are organic, according to a report by VentureBeat. This is where app store optimization agencies and services can help.
An organic install occurs when a user decides to download an app based on their interest, not because of an ad. It’s a higher quality customer relationship from the start. In short, discoverability matters. And the best way to get noticed in a crowded app store is through app store optimization (ASO) – a process of optimizing mobile apps to rank higher in an app store’s search results. So, how do you apply ASO techniques? Is DIY app store optimization enough or is it better to leave it to the experts?
ASO specialists say, app store optimization is a continuous process; that you must research, test and iterate to keep up with the competition. And it’s going to get a lot more complex. Some commentators predict ASO will morph into App Marketing Optimization (AMO), covering all areas of the marketing funnel. Today, experts say app store optimization must go beyond keywords. It’s about understanding the user and measuring their response, to uncover what works and what doesn’t. That could mean a focus on visual elements or overall strategy, to attract and keep users.
As ASO evolves, a number of app store optimization trends have emerged. Since 2013, when Google announced it would start indexing deep app content, mobile apps increasingly replace mobile web in search results. This means, if your app’s content appears in Google search results, and the user has your app installed they’ll have the option to click through and view the content directly in the app. If they don’t have your app installed they’ll be directed to the app store listing for it. Through app indexing, marketers can use deep linking to drive downloads and boost ASO rankings; essentially closing the gap between SEO and ASO.
A/B testing has also taken off in the mobile app world. App marketers are now conducting real-time examinations of app store icons, descriptions, keywords and screenshots to discover how they affect traffic to their app. A/B testing is a powerful process that helps you find your best converting app store content and optimize your ASO strategy.
The past few years have seen a huge increase in ASO-savvy agencies and service providers able to power ASO and help app developers scale their apps. So if you want to free up your time to concentrate on creating great apps, check out our list of the top app store optimization agencies for 2016. You can find more ASO services and tools in our user acquisition directory.
The ASO Agencies list:
- ASO Co
- The ASO Project
- Dot Com Infoway
- Dynamo Partners
- ASO Agency
- Redbox Mobile
- Growth Tower
- App Promo
ASO Co aims to redefine mobile optimization for business. Founded in 2016, by James Bott and Thomas Twigg, ASO Co’s experienced team provide a global app store optimization, app strategy and management service. They use proprietary app store data for optimization and look at search behaviours in each territory to improve your app’s visibility and conversion within each app store.
- Key ASO services: localization, competitor analysis, optimization for all platforms and app stores globally.
- Tagline: App store optimization and mobile strategy.
- Offices: London (UK), San Francisco (USA) and Berlin (Germany).
ASO Co homepage.
The ASO Project is a performance-based app store optimization service for app developers. Founded in 2014, by mobile and desktop organic search experts, the company provides full-service ASO to maximise app downloads. They perform keyword analysis using proprietary technology, title analysis, app icon visibility and more, to boost app discoverability and downloads.
- Key ASO services: performance-based pricing model, ratings and reviews, screenshot recommendations, and preview video for iOS 8.
- Tagline: Top ASO technology and mobile app algorithm expert.
- Offices: Los Angeles (USA).
Hot trends in ASO: panel discussion at Casual Connect Tel Aviv 2015 featuring Blake Pollack, CMO at The ASO Project.
PreApps is a leading platform to discover new apps. Founded in 2012, by Sean Casto and Kim Roz, the company aims to enhance the relationship between mobile app developers and mobile app users. With PreApps, developers can generate user feedback, gain early exposure, traction and rapid downloads upon release. Continuous exposure after your app has launched improves your ASO rankings and the team delivers ASO services including app title, description, keywords, icon, and screenshots.
- Key ASO services: ASO recommendations and reports, pre-release user feedback, build an audience before launch.
- Tagline: Our techniques make your extraordinary app stand out.
- Offices: Boston (USA).
Video introduction: what is PreApps?
Mobtimizers is a mobile and app optimization agency founded in 2014. Their specialist team help you strengthen your brand, enhance customer reviews, improve usability and increase your app’s visibility and downloads. Mobtimizers take an analytical approach to provide clear insights for ASO. They can guide you through the process of keyword selection, improving your app store description and visuals, and tracking the impact of your efforts.
- Key ASO services: App analytics, keyword research and tracking, optimizing visuals.
- Tagline: Mobile and app optimization agency.
- Offices: Copenhagen (Denmark) and New York (USA).
How to optimize the mobile experience by Brian Egerup Kjærulff, CEO and Co-founder of Mobtimizers.
ComboApp is a full-cycle mobile marketing agency based in Chicago. Founded in 2009, the company offers app marketing strategy, monetization, community management, PR and user acquisition expertise. They also provide an app store optimization service to help you develop an effective set of keywords, design visuals to make your app stand out in app stores, and implement an iterative strategy to keep your ASO fresh.
- Key ASO services: data-driven ASO, keyword analysis and recommendations, and A/B testing for visuals.
- Tagline: App store optimization service.
- Office: Chicago (USA).
ASO Builder Demo – App Store Optimization Tool powered by ComboApp.
Dot Com Infoway (DCI) is a leading provider of mobile app marketing services. As a web agency with over 15 years in the business, the company provides design, development and app marketing services pre and post-launch. They help developers understand the current ASO marketplace and guide them through the process of optimizing their app store listings for maximum downloads.
- Key ASO services: competitor and market analysis, user feedback, branding, and optimization of keywords and visuals.
- Tagline: Improve app visibility with our proven mobile application marketing and promotion strategies.
- Offices: Chennai and Madurai (India), New York (USA), and Koenigstein (Germany).
Tips, tricks and strategies to get started with App Store Optimization (ASO), by Dot Com Infoway (DCI).
Dynamo Partners is a boutique consulting firm specialising in mobile marketing and apps. Founded in 2014, their team of entrepreneurs have over 20 years of experience combined. Dynamo Partners advise app developers and marketers on user acquisition, media planning, localization, mobile SEO, and app store optimization. Their user-focussed approach means, along with keyword suggestions and competitor analysis, they can provide advice on localizing your app store assets to acquire more users.
- Key ASO services: app store optimization, localization, analytics and retention.
- Tagline: N/A
- Offices: Berlin and Cologne (Germany), Warsaw (Poland).
SEO, ASO and CRO for Mobile Apps. Presented by Stefan Bielau, Managing Partner at Dynamo Partners, at TargetSummit Moscow 2016.
ASO Agency provides app store optimization services for developers, startups and mobile marketers. Founded in 2014, ASO Agency uses accurate mobile data to improve app store optimization and increase quality users.
They carry out in-depth keyword research and analysis to find target keywords that will increase your app’s discoverability and installs. ASO Agency also offers live focus groups for A/B and multivariate testing your creative. These insights highlight the combination that will deliver the best results.
- Key ASO services: keyword research and analysis, A/B and multivariate testing, ratings and reviews.
- Tagline: The end-to-end solution for mobile marketing and ASO.
- Offices: N/A.
ASO Agency homepage screenshot.
Phiture is a mobile growth consultancy that offers growth audits and ASO advice to app developers and marketers. Based in Berlin, they help businesses analyse their mobile growth strategy and provide advice on user acquisition topics including app store optimization, viral loops, and retention.
Phiture owner and ex-growth expert at Soundcloud, Moritz Daan, offers a specialized workshop on how to get your app to show up in search results. He’ll help get you set-up with keyword suggestions and tracking, A/B test your app store assets, and offer advice on localizing your app to acquire more organic users and make them stick.
- Key ASO services: specialized ASO workshop, localization, and A/B testing.
- Tagline: Improve your ASO and accelerate your mobile growth.
- Offices: Berlin (Germany).
Moritz Daan presents at the App Promotion Summit London 2014: Driving mobile growth through app store optimization.
Redbox Mobile is a mobile marketing and app store optimization agency. Founded in 2013, the UK-based company helps developers and marketers increase their app’s rankings, downloads and revenue. Redbox Mobile will analyse your app’s performance in the app store and direct changes to optimize your app store assets. Their impressive list of global clients includes Vodafone, Universal, Tesco, and Virgin.
- Key ASO services: strategy, app store and competitor analysis, optimize your app store assets including video and screenshots.
- Tagline: App store optimization specialists.
- Offices: Hungerford and London (UK).
Redbox Mobile app screenshot.
Appromoters is a full-service app marketing and promotion agency for apps and games. Founded in 2013, their services include ASO, growth hacking and advertising campaigns. Appromoters boasts an app store optimization service that will improve your app’s visibility in the app store and result in high quality installs. Screenshots, description copy and videos are all handled by their design team to increase conversions.
- Key ASO services: keyword analysis and optimization, app store visuals, and Sentiment Score.
- Tagline: Guaranteed success for your app!
- Offices: Amsterdam (The Netherlands) and Santa Monica (USA).
How to get your app ranked in the top charts of any app store, an Appromoters video.
Moburst is a full-service mobile marketing agency that helps companies grow their mobile business. Founded in 2014, by Gilad Bechar and Lior Eldan, Moburst’s experienced team combine creative thinking, advanced technology and data to connect brands with loyal users.
The agency’s app store optimization service will uncover the best way to improve your app’s visibility in the app store. They’ll analyse your app marketing to discover what’s working and what isn’t, optimize your app store assets to boost ranking, and monitor your app store analytics to direct your strategy.
- Key ASO services: Audit and analysis, keyword research, optimization of visuals, app store analytics and ongoing support.
- Tagline: Boost your app ranking and discoverability with Moburst.
- Offices: New York (USA) and Ra’anana (Israel).
App store optimization by Moburst – tip #1: keyword research will improve your ranking.
Miratrix is a London-based app store optimization agency that helps app developers drive high quality and high volume downloads. Founded in 2012, by Nick Duddy, Miratrix can help you put together a comprehensive app marketing plan to reach your goals. They provide competitor and market analysis, keyword research, app store page optimization, and will examine reviews and user experience to boost your app store visibility.
- Key ASO services: App audit and analysis, keyword research, optimization of app store assets, and reviews.
- Tagline: App store optimization consultancy – boosting your app store visibility.
- Offices: London (UK).
Nick Duddy, Founder of Miratrix, talks about their App Review Mining Tool and App Page Conversion Rate Optimizition to help ASO.
Growth Tower is a user acquisition agency that provides app store optimization, ad budget management, analytics and intelligence services to app developers and marketers. Founded in 2013, Growth Tower now serves customers in more than 20 countries. They begin with in-depth analysis of your app and your competition to deliver a targeted ASO strategy. Growth Tower’s ASO techniques include keyword tracking, creative optimization, and reviews analysis to increase your organic installs and store ranking.
- Key ASO services: Category and competitor analysis, keyword and visual optimization, review analysis, search behaviour of your audience, and localization.
- Tagline: Increase your visibility. Acquire new users.
- Offices: Sunnyvale, California (USA).
Growth Tower homepage screenshot.
Runway is an app marketing agency that helps startups and indie developers launch and promote their apps successfully. Brought to you by Steve P. Young, the brains behind AppMasters, Runway’s experts understand the intricacies of app promotion. On the ASO side, Runway can help you create a killer ASO strategy, increase your keyword ranking, and pitch to app stores to get your app featured.
- Key ASO services: ASO strategy, pitch to app stores, app promotion, keyword analysis and optimization.
- Tagline: App marketing agency and promotion.
- Offices: Danville, California (USA).
How to get featured by Apple without any connections, by Steve P. Young of AppMasters.co.
yellowHEAD is a leading digital marketing agency, trusted by top international brands such as Tinder, Zynga, Playtika, MyHeritage and many more. yellowHEAD unites digital marketing channels to provide clients with a distinct and effective online presence. Founded by two partners in 2011, the firm has since grown rapidly to a team of over 30 digital marketing experts. The yellowHEAD team boasts decades of experience and unparalleled dedication to performance marketing with superior ROI. yellowHEAD is passionate about finding creative and inspiring solutions for clients, and is committed to maximizing results by creating and executing strategies across various digital marketing channels, including ASO, SEO, SEM, and SMM.
As industry leaders, yellowHEAD’s ASO team has developed unique methodologies and expertise, specializing in creating and implementing ground-breaking optimization tactics in all languages. The team has achieved growth in organic installs of up to 1,000% for some of the world’s leading app publishers.
- Key ASO services: Keyword research, search optimization, conversion optimization, localization, competitive intelligence, A/B testing, highly engaged traffic, review analysis, and keyword tracking and reporting.
- Tagline: ASO that works! We boost app rankings and organic installs at unparalleled rates.
- Offices: Udim (Israel).
yellowHEAD’s ASO expert, Yonatan Dotan, presents at Casual Connect 2015.
AppFillip is a mobile app marketing agency with a user-centred approach to boosting high value downloads. Founded in 2011, the team specialise in app marketing, strategy, monetization and app store optimization. They offer a range of packages to suit your business from the ASO Silver package (including keyword, title and description optimization) to a Diamond package for big brands (including localization and screenshot optimization).
- Key ASO services: Competitor analysis, keyword and visuals optimization, localization, app preview video creation, consultancy.
- Tagline: Improve app visibility with our proven app marketing solution.
- Offices: Jaipur (India).
Useful tips for app store optimization, video by AppFillip.
App Promo is an app marketing and promotion agency that helps app developers and owners succeed in a crowded market. Founded in 2010, they deliver app store optimization services for iOS, Android and Windows apps. You can choose from App Promo’s Launch ASO package for new apps, or their Live ASO package for existing apps to improve the discovery, downloads and success of your app.
- Key ASO services: Strategy, optimization of your keywords and app store assets, category recommendations.
- Tagline: App marketing and app promotion for iPhone and Android.
- Offices: Toronto (Canada) and New York (USA).
Best practices for app store optimization (ASO), by Gary Yentin, Founder of App Promo.
PickASO is an app marketing solution for companies, developers and agencies. Born in December 2013 and based in Barcelona, PickASO was one of the first ASO agencies in Spain. They specialise in app marketing and product strategy, ASO strategy and app indexing, user acquisition and app content marketing. Their experienced team will help you develop an ASO strategy to drive more organic installs.
- Key ASO services: Strategy, visibility (ASO, app indexing), acquisition and content
- Tagline: ASO and app marketing agency
- Offices: Barcelona (Spain)
The app store optimization manual 2016 by PickASO.
As ASO evolves with the arrival of new app stores, marketplaces and algorithms; it’s important for app store optimization agencies to stay ahead of the trends. We hope this list helps you choose the right app store optimization service for your app. For more options, take a look at our ASO tools and services directory.