TikTok was most downloaded non-gaming app at the start of 2020

Anne Freer | February 12, 2020

App Business

TikTok has emerged as the most downloaded non-gaming app globally during January 2020 in both Apple and Google stores.

According to data from Sensor Tower, the app was installed more than 104.7 million times, representing an increase of 46% from 2019.

Among the countries with the most installs were India (34.4%) and Brazil (10.4%).

WhatsApp ranked in second place among the top 10 downloaded non-gaming apps for the start of the year.

The popular messaging app saw 90.6 million installs – a 10% increase from January 2019.

India (35.3%) and Brazil (9.4%) led with the highest number of installs.

Among the top five non-gaming apps were Facebook, Instagram and Messenger. Other popular apps included Like, ShareIt, TikTok Wall Picture, Snapchat and YouTube.

The success of TikTok is hardly surprising given the app’s steep rise to fame over the last year. Advertisers are also flocking to the platform with ad spend on TikTok campaigns attracting a growth of 75x during the summer and autumn months 2019.

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