TikTok announced that it will invest €13 million to launch a learning platform for short-form video and entertainment content.
Dubbed #LearnOnTikTok, the venture aims to bring together educators and experts with creators to build a library of educational content.
The type of content users would be able to find on the platform could include science tutorials, cooking tips and other instructional videos.
Initial launch partners include English Heritage which plans to post a short guided tour of Stonehenge on TikTok to kick things off.
“Since launching in the UK in 2018, TikTok has quickly become a place people turn to when they want snack-sized entertainment,” said TikTok General Manager EU, Rich Waterworth. “Now we want to build on this strong foundation, bringing together entertainment and learning, offering our community a truly rich and diverse ecosystem of content.
Meanwhile, Cambridge University has agreed to share research videos and fact-based content.
“We’re thrilled to be working with such a broad spectrum of creators to make this happen – from traditional institutions and experts, like the English Heritage and Dr Rangan Chatterjee, right through to everyday heroes sharing their talents and tips to make our lives easier and more productive.
Whether you’re a working parent, a job-seeker, or simply a curious mind, we believe that short-form video is the perfect format for people to continue learning in a way that accounts for the busy lifestyles many of us lead today,” Waterworth added.