TikTok rivals YouTube for children’s views

TikTok has emerged as a potential threat to YouTube as more teens and children are using the app to view video content.

According to a study by parental control app Qustodio, those aged 4 to 15 years were spending an average 80 minutes a day on TikTok, compared to 85 minutes on YouTube.

The US average time spent on YouTube was 100 minutes per day.

The report based on the data from 60,000 families also found that TiKTok drove social app usage by 100% between 2019 and 200% in 2020.

Covid-19 lockdowns may be having an effect on these changes.

Instagram was the most popular social app in the US despite its daily usage being less than TikTok’s at 50 minutes per day.

Around 20% of children in the US were using Instagram compared to 17% on TikTok, 16% on Snapchat and 14% on Facebook.

The average time kids spent using entertainment apps during lockdown was up to 99 minutes in the US and 88 minutes in the UK.

Qustodio also predicts that YouTube may be losing its appeal among children as newer platform such as TikTok emerge.

At the same time, TikTok will notice a similar fate due to stricter regulations and content creators exploring newer and better options.

It’s also likely that screen time won’t automatically drop-off to pre-lockdown levels.

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