TikTok has launched a new advertising campaign in an effort to promote the benefits of the app to its audience.
The short video app is targeting US users in particular – a country where the company faces a potential ban.
The messaging of the app centres on the various ways in which users can spread the joy of using it and how it unites people across a wide range of categories – from arts to food to beauty.
In a blog post, the company wrote:
“Every new story created on TikTok is the start of an exciting journey. Videos travel far and wide as they’re discovered, shared, and reimagined in Duets. As an idea catches on, so too does its impact across borders, cultures, languages, and communities. What begins as seconds of authentic creativity often turns into much more: careers blossom, memes develop, hobbies flourish, communities coalesce, and obscure songs climb to the top of music charts. Once a story For You, it becomes a story for her, for him, for them, for us.”
TikTok also promoted the fact that lots of creators were using the app to launch their careers and share their stories. For example Curtis Roach’s “Bored in the House” was shared extensively during early lockdown.
Videos on the app have inspired peoples’ hobbies and helped families stay entertained. Users are also enjoying countless educational videos.
“Our community has also helped launch awareness campaigns around causes that matter, giving back to those who need it most,” the company wrote.