TikTok announced the launch of Voting Cards, which are conversational card formats that brands can use to boost their content.
Voting Cards have one important advantage over other formats because they offer user feedback.
The format can be used to redirect users to two different landing pages. In this manner, companies can actively encourage users to engage with ads.
The popular video editing tool also launched Branded Content Ads which can be used to promote sponsored creator content natively in-feed.
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The ads are available via TikTok’s Ads auction platform and are meant to encourage brands to collaborate more actively with the app’s creator community.
Branded Content ads can carry tags such as ‘Shop Now’ to drive conversions and website traffic.