TikTok launches dedicated ad platform for brands

Anne Freier | June 26, 2020

App Business

TikTok has finally launched a dedicated brand hub for marketers to brands to help facilitate campaign creation on the app.

Called TikTok For Business, the platform will be providing access to the app’s advertising formats including TopView – the ad format that appears when a user launches the app.

Other ad types  available include brand takeovers which are short-form video or image ads, in-feed video (up to 60 seconds in length), hashtag and branded challenges that allow users to take part in a branded experience.

TikTok also offers Branded Effects which are used by brands to add interactive effects to videos.

The new platform also integrates expanded measurement features to monitor the success of a campaign and maximise ROI accordingly. Performance tracking is available in real-time.

At the same time, TikTok rolled out Brand Scans which are similar to Sponsored Lenses by Snapchat.

What’s more, the platform includes a learning center so marketers can find out more about the different ad types and determine which suits their goals best.

The app has been steadily expanding its tools for advertisers over the last few months. The latest addition could be a serious boost for the popular short-video app in terms of monetisation.

It will also shortly begin to test a Creator Marketplace that lets advertisers collaborate with creators for sponsored campaigns.

The app is well-known for its large pool of popular and successful creators. Giving brands the chance to collaborate with them could benefit both sides.

By signing up you agree to our privacy policy. You can opt out anytime.