TikTok just got competition as Vine successor Byte launches

Anne Freier | January 28, 2020

App Business

Vine’s successor Byte is now officially available via the iOS and Android App stores. The app is already heavily touted as a TikTok competitor.

The app, launched last Friday, lets users create 6-second looping video clips. They can then edit and decorate their videos using similar tools to TikTok and Instagram.

Videos are uploaded to a user’s feed where others can explore them, share and engage.

It was created by Dom Hoffman who founded Vine and in 2017 announced he’d be following up the app with Byte.

Beta-tested all throughout 2019, Byte is now out.

And Vine has big plans. The app wants to launch a creator monetisation programme early on.

Hoffman previously said in a tweet: “Very soon, we’ll introduce a pilot version of our partner program which we will use to pay creators. byte celebrates creativity and community, and compensating creators is one important way we can support both.”

For starters, Byte will offer a share of revenue for creators who join the programme.

However, Hoffman admits that the app will see some growing pains and if it plans to compete with TikTok, it will need some serious funding.

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