TikTok hits 1.5 billion in downloads

Anne Freier | November 20, 2019

App Business

TikTok has hit a new milestone and surpassed the 1.5 billion download mark on the App Store and Google Play, according to new data published by SensorTower.

The Bytedance app hit 1 billion in February 2019 which means it took just nine months for the company to reach another 500 million downloads.

The popular short-video app reached 655.8 million downloads in 2018 and it’s on track to break that record in 2019.

It has already reached 614 million downloads in 2019, which is 6% more than the same time in 2018.

It ranks third in 2019 behind WhatsApp and Facebook Messenger.

India is responsible for most of TikTok’s downloads with 31% of unique installs (466.8 million), followed by China (11.5%) and the US (8.2%).

Lifetime user spending on the app reached $175 million across both app stores. This can be largely attributed to Chinese users who spent $84.5 million in the app (48.3% of revenues).

The US ranked second at $62.4 million (35.7%), followed by the UK (3.9%, $6.9 million).

Overall, TikTok has generated $115.3 million from user spending or 65.9% of total lifetime gross revenue.

User spending in-app rose month-by-month since the beginning of 2019 underpinning the app’s continued growth.

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