Teads, the mobile ad platform, has announced a partnership with VICE Media to provide video and viewable display ad units across VICE-owned brands, such as VICE magazine.
“VICE is excited to be working alongside Teads, who we have found to deliver reliable and consistent high-quality brand video content through ad formats that perform yet respect our users’ experience,” said Alex Payne, VP Global Programmatic Solutions at VICE Media. “We see them as part of our growth internationally, supporting our strategy to align with demand partners that share our presence and aspirations on a global scale.”
As part of the deal, Teads will be providing scalable video and viewable inventory to boost video and display ad monetisation across VICE brands.
Jim Daily, President of Teads added:
“Millennials want authentic connections when it comes to content, and authentic advertising experiences that are relevant. With Teads’ product suite, the VICE audience will get to connect to the brands they care about most via formats that are designed for the mobile experience.”
“In addition to its unique innovative ad formats, Teads allows publishers to access an innovative technology stack that captures Teads’ industry-recognized, outcome-driven advertising. Using the “Teads Publisher Suite” (accessible in BETA), publishers can autonomously leverage real-time reporting, actionable optimization analytics, unique AI-driven programmatic ad decisions and outcome-centric creative optimization.”
Teads now reaches 1.4 billion people globally, and continues to innovate within video and display advertising through its Teads Studio technology.