Taptica announced that is has officially acquired RhythmOne, which provides cross-screen solutions for connected TV, for a total of $176 million.
Taptica plans to combine RhythmOne with Tremor Video DSP which it acquired back in August 2017 to create an independent video ad company. The newly formed group will be headed by Ofer Druker, current Tremor Video executive chairman.
“We’re excited to announce the acquisition of RhythmOne, which will allow us to combine its strong pedigree in CTV media with Tremor Video DSP’s years of experience in TV retargeting to create a robust and powerful video company that will be able to offer a variety of advanced capabilities to our clients,” said Ofer Druker, CEO of Tremor Video DSP. “RhythmOne will also add to our media exchange capabilities through its Private Marketplace (PMP), helping us offer enhanced reach, quality and results.”
RhythmOne provides high-impact programmatic video. In addition, the company previously acquired YuMe, a digital video ad marketplace, which further adds a large inventory of advertisers.
By connecting Tremor Video DSP, Taptica will be able to boost audience data and analytics.
“I believe this transaction best positions RhythmOne for the future,” said Eric Singer, Non-Executive Chairman of RhythmOne. “As we look into and plan for our next fiscal year, combining RhythmOne and Taptica addresses the importance of scale in our industry. The transaction also leverages each company’s respective capabilities to provide a more comprehensive product offering, which will, we believe, offer significant revenue synergies to the benefit of our shareholders and employees.”
RhythmOne is currently headquartered in San Francisco with 600 employees in total across additional locations such as Austin, Bellevue, Chicago, New York and Waterloo (Ontario).