Swrve raises $30m and acquires adaptiv.io to drive its mobile marketing platform

Anne Freier | November 16, 2015

Mobile Advertising

Mobile marketing platform, Swrve, recently announced that it has raised $30m in funding, led by Evolution Media Partners, TPG Growth and Participant Media, and the Ireland Strategic Investment Fund. In addition, it acquired mobile data automation platform, adaptiv.io. The news follow a period of success for the firm, reaching one billion product installs this year. Funds will be used to continue the group’s international expansion and product innovation.
Swrve product dashboard
Source: swrve.com
The company provides a solution for mobile marketers that delivers rich and relevant in-app mobile ads.
Marco DeMiroz, Managing Director, Evolution Media Partners, who will join Swrve’s Board of Directors as part of the deal, says:
marco demiroz

“Swrve solves real problems for real mobile marketers. We’re thrilled to be investing in Swrve, which is helping to make marketing more powerful, more relevant, more targeted and more effective than ever before, revolutionizing how some of the biggest brands in the world interact with their customers.”

Swrve plans to use the capital to speed up product development and grow sales to become an established player in the mobile advertising space. Among recent milestones for the group are: one billion SDK installs, 4x growth during Q3 2015 the year-over as well as expansions of its services and staff across offices worldwide.
The company said it has also unveiled its latest product Swrve Amplify, which allows marketers to act on audience insights and send push notifications or promote services and products based on real-time data. This results in more relevant and impactful mobile campaigns.
Adam Warburton, Head of Mobile at Travelex, the foreign exchange company and a client of Swrve, says:
adam warburton

“We’re excited about the simplicity of Swrve Amplify in allowing us to make real-time decisions based on all of our data sets, no matter what silo they live in. We see tremendous value in transforming all of our user data to make an instant connection with our most loyal customers. The ease of reaching these users at the time when they are ready to engage with a brand through Swrve Amplify will be incredibly beneficial to any mobile marketing program.”

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