Surge in video app subscriptions – Netflix, Amazon and Hulu lead charts

Anne Freier | August 7, 2020

App Business

The last few years have seen the rapid rise of video streaming apps such as Netflix, Hulu and HBO Now. Many of these mobile apps have attracted millions in subscribers.

With coronavirus fears forcing people into lockdown, the percentage of people streaming shows on Twitch and co. grew rapidly.

Amazon Twitch noted a 31% rise in viewers from 33 million in early March to 43 million by the end of the month. Meanwhile, HBO reported a rise of 65% in people binge watch TV shows.

Now, App Annie has revealed the top 10 video steraming apps by average monthly active user for the US.

Unsurprisingly, Netflix leads the charts, followed by Amazon Prime, Hulu, Disney+, Twitch, ESPN, Roku, CNN News, Fox News and Tubi TV.

Netflix reported that its subscriber numbers almost doubled to 16 million new subscribers during Q1 2020 compared to Q4 2019.

The announcement propelled its stock price by more than 65%.

Meanwhile, Disney+ noted 55 million paid subscribers in just six months.

Amazon Prime Video joined companies such as Netflix early on in reducing streaming quality to avoid overloading networks, but it is unclear how many subscribers the company added because of lockdown viewers.

Nevertheless, the data reveals that the coronavirus pandemic had a huge effect on downloads and subscriptions of video streaming apps. Whether this surge can last for the remainder of the year remains to be seen. 

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