Mobile ad network, Supersonic, has announced a partnership with Chartboost, the in-app ad monetisation company, to provide mediation support. Developers already using the Supersonic Mediation Platform can now leverage Chartboost as a demand source, boosting revenue and ad fill rates.
Supersonic partners with Chartboost
The Supersonic Mediation is a one-stop shop solution incorporating deep access to demand sources. Developers manage and optimise their ad networks via a centralised SDK. Developers utilise tools such as real-time reporting as well as inventory control.
Christine Lee, Director of Business Development, Chartboost, says:
“It’s an exciting time to be a mobile developer. As the world looks to mobile in enabling the dreams of a truly connected world, we are providing developers the tools to make it a reality. Partnerships with leading mediation platforms like Supersonic are making this possibility happen much sooner.”
Adding Chartboost to the mix means developers gain access to a wide selection of video and rewarded video ads. Filippo De Rose, Business Performance manager, 99Games, who tested the new features, says:
“We’ve selected Supersonic as our mediation provider for a multitude of reasons – the most important being their breadth of demand partners. There are hundreds of networks out there. To maximize our monetization efforts and minimize development time, we sought an SDK solution that would meet our high requirements. Since integrating with Supersonic, we’ve continued to exceed both ad revenue and fill expectations. The addition of Chartboost makes our already existing relationship with them much easier to manage and measure.”