Snipp Interactive which provides digital marketing promos and loyalty solutions, has just expanded its products with the Snipp Mobile Influencer Platform. The self-serve, solution for brands makes it easier to let ambassadors send incentive codes to brand influencers.
The platform is powered by Ziploop, which recently acquired Snipp.
“Snipp’s Mobile Influencer Platform is a very exciting product launch, as brands are increasingly leaning on influencers to increase sales, amplify their message and build loyalty,” said Atul Sabharwal, CEO of Snipp.
“The real time data and security offered by the platform addresses the three main difficulties brands are currently facing – waste, low redemption and the inability to track the ROI and measure the success of a campaign. The platform has already been used by some leading brands to effectively seed product and oversee rep activity with very positive results. We will continue to maintain the scalability of our offerings and build on our technology solutions to meet the current needs of the market.”
Snipp’s Mobile Influencer Platform will make it easier for brands to send incentive codes, product seeding codes and digital procards to influencers and consumers.
Campaigns can be creatively customised and activities can be managed and tracked for incentive code usage.
According to Snipp, the most unique feature of the platform is its real-time and accurate data of representative and customer redemption activity, which effectively lets brands measure ROI on influencer investment.