Snapchat is losing out to prime competitor Instagram, according to app install figures from Sensor Tower. The company examined downloads in April 2017, revealing Snapchat fell by 16% over this time last year, while Instagram jumped by 19%.
In April 2016, Snapchat saw 25.2 million downloads, but this year it managed 21.1 million. Instagram racked up 31 million downloads in April 2017, compared to the 26.1 million in April 2016. The trend continues in the first few days of May. Instagram has been downloaded 8.6 million times, compared to the 6.2 million times for Snapchat.
Sensor Tower’s mobile strategist, Ruika Lin, said:
“As our analysis shows, after a weak first quarter, Snap’s new user growth has failed to start off the second quarter on a positive note. The year-over-year drop in worldwide installs for April and early May could be indicative of the longer-term outlook for Snapchat’s Q2 performance, but a more definitive story will start to unfold in several weeks.”
Instagram recently introduced features inspired by those already available on Snapchat.